What you need to know

Deleting your incentifi account is permanent and cannot be undone. If you rejoin later through your employer, you start again from zero. No points, coins, or history are restored.

What gets deleted

  • Your member account and all associated personal information, including your name, email address, date of birth, employer, department, and job title

  • Your health and activity data, including steps, workouts, streaks, goals, and daily and monthly statistics, and the connection between incentifi and your wearable or health app

  • Your challenge history, personal targets, and any leaderboard entries

  • Your I-Points and I-Coins balance

  • Your app preferences, saved settings, and push notification registrations

What is not deleted automatically

  • Your unredeemed I-Points and I-Coins. These are forfeited when your account is deleted. They have no cash value and cannot be transferred, refunded, or reinstated. Redeem your balance before you delete.

  • Travel bookings you have already made. Deleting your account does not cancel a booking or trigger a refund. Complete or cancel any pending booking first. Once your account is deleted we cannot process a cancellation or re-credit coins to you.

  • Gift cards already issued to you. These remain valid and are yours to use, but you will lose access to them in the app. Save or redeem your gift card codes before deleting.

  • Records we must keep by law. A limited set of transaction, booking, and financial records is retained for the period required by UK tax and company law, then deleted in line with our retention schedule. Retained records are not used for any other purpose.

Before you delete

Three things to do first, because none of them can be undone afterwards.

  1. Redeem your I-Coins. Spend your balance on a gift card or against a travel booking.

  2. Save your gift card codes. Copy any unredeemed codes out of the app.

  3. Check for pending bookings. Complete or cancel anything still in progress.

How to delete your account

Account deletion is handled by our team. Send your request by email, from the address registered to your account.

Send your deletion request to: [email protected]
Subject: Account deletion request

Include the email address on your account so we can locate it. Emailing from a different address will delay your request, because we have to verify that the account is yours before we delete anything.

We will confirm receipt within 2 working days and complete the deletion within 30 days. If we need anything further from you to verify your identity, we will ask before we proceed.

What happens next

  • We confirm receipt of your request within 2 working days

  • Your account is closed and access is revoked once we have verified the request

  • All personal data, activity history, and health data are permanently deleted within 30 days of your request

  • Your connection to your wearable or health app is severed and no further activity data is collected

  • You will receive an email confirming completion

  • Your employer is notified only that you are no longer an active member. We do not share your reason for leaving, your activity data, or your balance with them.

  • Any records retained for legal compliance are deleted in line with our retention schedule and are not used for any other purpose

This process is carried out in accordance with your rights under UK GDPR Article 17 (Right to Erasure).

Need help?

Incentifi Ltd
Company No. 14594220
Seven, Grange Lane, Northampton, NN6 9AP

Support: [email protected]
Data protection: Paul Kelbie, [email protected]
ICO Registration: ZC123677, ico.org.uk

You also have the right to complain to the ICO at ico.org.uk.